John HiemstraCreativeProduct Engineering
Solutions made to measure.
I'm John Hiemstra, hybrid problem solver & product engineer/owner, building an agentic practice that ships apps, sites and systems solving real business challenges.
… appreciate his ability to make the connection between the business and the systems… to understand, design, and implement applications that solve actual business problems.
How I work
Behind enterprise lines, I've designed product workflows and built shared component libraries used by multiple applications; shipped framework migrations on live products and built web apps intended for 500,000 concurrent users; led a $40M-a-year legacy-to-cloud move with no customer disruption; built features working directly with clients; and started down the path of agentic development.
Now I'm building an agentic harness that streams work for rapid iteration on the agile, stream-aligned principles I learned shipping software with teams of talented engineers and product people. I've always been motivated by delivering products users can trust, because my team had a process we could trust, and trusted to improve when we got it wrong.
We improve on that process with every rep.
What we just built
Getting long tail return from podcast episodes required 4–5 hours of work to distill show notes, optimize published summaries for search & answer engines, create posts & short clips for social and push out. Our current deployed app turns that into a 15–20 minute review by the host, for less than $1 an episode.
Nothing publishes until the host approves it, but the app does complete new posts in 'draft' mode directly to Tailor sites.
Tailor is the publishing platform we built this summer to replace WordPress: designed by me, built, tested and shipped by agents. No plugins to patch, no update cycle to babysit. Even heavy pages score 92–100 on Google Lighthouse's mobile test, answer engines can read every page, and blog and ecommerce are built in.
- 15–20 min of host review per episode, down from 4–5 hours of work
- Under $1 of model spend per episode
- 92–100 on Google Lighthouse's mobile test, Tailor pages
… able to communicate very new ideas and difficult concepts to our staff — energetic, fun to work with, and optimistic about the possibilities for improvement.
