John HiemstraCreative
John HiemstraCreative

Digital Solutions for Small Businesses

Work with a senior engineer

Web & application development, AI & search optimization, content curation and marketing services.

I find it so valuable that you are not just helping our business — you are ensuring that we can now help ourselves.
— Regina Harmon, Nonprofit Leader

How can I help?

Businesses need strong digital presence to succeed. Fast-moving AI adoption + the hype now makes digital more challenging, even if AI itself makes some of the work easier. Extra challenging when AI doesn't.

Many businesses report some degree of adoption, and now "how to make content that doesn't sound like AI" is a regular topic of discussion.

Businesses talk about losing traffic, how to get cited in AI answers and why their sites are still slow on a phone.

Most businesses I talk to just want to run their business. So I ask, what do you need help with?

… appreciate his ability to make the connection between the business and the systems… to understand, design, and implement applications that solve actual business problems.
— Neil Olson, Engineering Leader

Why work with me?

John Hiemstra - Product Engineer

My name is John Hiemstra. I've been creating custom solutions to unique client requests my entire professional life.

After art school and a philosophy degree, I worked in design-heavy crafts like picture framing, woodworking and scenic painting, while learning how to market them.

I committed to digital creation & craftsmanship full time in 2008 and began shipping web experiences and curated blog/social content for my fellow small businesses, before starting to work with agencies and larger teams

After the last 10+ years developing software behind enterprise lines, I help businesses directly now, with the benefit of countless software design-build-improve loops and client review sessions, as well as constant immersion in enterprise-level modernization and technology adoption investments.

Building from established foundations makes for better outcomes, no matter how much AI you use.

But don't take just my word for it.

… able to communicate very new ideas and difficult concepts to our staff — energetic, fun to work with, and optimistic about the possibilities for improvement.
— Laura Baker, Administrative Leader

Ways to work together

Design, code, curate. Coach, collaborate or delegate. Identify the work that will move your needle, implement in increments you control.

... passionate about helping stakeholders achieve goals and deliver the best product within time constraints.
— Rob Eden, Engineering Leader