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John HiemstraCreative
John HiemstraCreative

Digital Solutions for Businesses

AI that does real work. You still sign off.

I'm John Hiemstra, a senior engineer in Sarasota, Florida. I build AI systems and websites for small businesses, and I test them like software, so what they hand you is ready to use.

Tell me about the job
I find it so valuable that you are not just helping our business — you are ensuring that we can now help ourselves.
— Regina Harmon, Nonprofit Leader

One I built this year

A client's podcast needed 3–4 hours of work after every episode: show notes, a blog post, social posts, a short clip. Now the transcript goes in and drafts of all of it come out. The host reviews them in 15–20 minutes, for under a dollar of AI per episode.

Nothing publishes until the host approves it.

Code that runs isn't the same as work that's right. I check both.

The posts publish to Tailor, the website system I build in place of WordPress. No plugins to patch, no update cycle to babysit. Pages score 92–100 on Google Lighthouse's mobile test, answer engines can read every page, and a client's shop takes real orders on it. How Tailor works

… appreciate his ability to make the connection between the business and the systems… to understand, design, and implement applications that solve actual business problems.
— Neil Olson, Engineering Leader

How I work

John Hiemstra - Product Engineer

I've built for clients since 2008: first for small businesses like mine, then for the agencies and enterprise teams you'll see below. Before that, picture framing, woodworking and scenic painting taught me the rule I still work by: measure the job, fit it to the person, stand behind the work.

Today I direct a team of specialized AI roles the way I'd run an engineering team, with the same reviews and the same standards.

  • Start with the job, not the tool. We pick the work that costs you the most time.
  • A person approves what goes out. AI drafts; you decide.
  • Prove it before you pay for more. Every step is small enough to check.
… able to communicate very new ideas and difficult concepts to our staff — energetic, fun to work with, and optimistic about the possibilities for improvement.
— Laura Baker, Administrative Leader

Ways to work together

Three lines of work. Each comes as a project with a defined scope, or as a few days a month on your side.

... passionate about helping stakeholders achieve goals and deliver the best product within time constraints.
— Rob Eden, Engineering Leader

Got a job you'd hand to AI if you could trust the result?

Tell me about it. Every engagement starts with a conversation.