John HiemstraCreativeTailor
Fine websites made-to-measure for your business.
The House Style
Enough "deliberate practice" at any one craft eventually reveals a set of principles that become the foundation of new, intentional, successful and instantly recognizable work - the house style.
The house style takes thousands of reps to evolve: decisions that worked, decisions that didn't, and learning what work endures.
The house style is not one size fits all; it is part of the product you came for, the proven foundation of your successful custom build.
I wrote the house style down as rules, skills and review gates, and built a team of AI agents that works from them. That team built Tailor under my direction: software for branded, made-to-measure websites, blogs and shops, for humans and agents alike. Every release passes the same gates.
The Three Readers
Tailor made sites acknowledge the three kinds of readers searching the web today.
You've likely optimized for search engines, and for the humans who use them to find you.
Tailor also sets the stage for the third reader: customers who ask AI agents & LLMs[1] to crunch search engine data, research websites and return their best options.
Just as fine suits are cut and built from proven patterns & practices, then adjusted to each client's unique measurements, Tailor sites start with structures machines can easily read — which turn out to be the same structures that make for a better human experience.
Consider these citations rendered above the fold on a typical Google search page these days.
What Makes a Tailor site
- Fast everywhere. Not "optimize for mobile later". Fast because there's nothing more important when it comes to digital first impressions.
- Search and answer-engine floor. Structured data composition for non-technical users. Clean markup and structured data build the page, nothing bolted on to same-old patterns.
- Your content, your data, your integrations. Landing pages, media feeds, email lists, blogs, RSS, and e-commerce — whatever your business already runs on — without recurring compatibility issues.
- Extendable by developers of all levels. Inline support for custom code snippets and AI prototypes, on a Postgres and Python base for custom APIs and features.
- No plugin ecosystem or update cycle. Nothing that breaks when you're not working on it.
How does it work?
Fitting
Everything starts with a conversation, no obligation. I look at what you have, you tell me what you want to see happen. Together we consider whether Tailor is the answer, or if another approach might be better.
Project
Initial Tailor builds are flat fee against a clearly defined scope of work. Design, build, content structure, launch. You know the number before we start and it doesn't move unless everyone agrees to change.
Fractional
For businesses that want a reliable pair of hands after launch — analytics, strategy, new campaigns, content, features or integrations.