Content Curation

His extensive staff trainings were invaluable in helping us implement an integrated approach to increase our web presence.

— Melanie Harrington, Nonprofit Leader

Who we serve

Orgs and individuals whose story lives scattered across recordings, talks, articles, social media posts & emails. Brands who need better branding, and businesses who need more reach.

Agents gather, research, assemble, collate and assess existing content and content opportunities. After human review and revision, agents draft material for hand curation. Every piece passes through a major part of what I've been doing my whole career: visual and graphic design, copywriting and creative writing, user experience and interface design.

Which quote leads, how a slide reads at a glance, where a post earns its next paragraph, what a reader needs on a phone. The same eye is on every product I ship, from a carousel to a website and informs the agents to improve their first draft abilities with every rep.

House Rules

Drafts from your own materialAgents draft titles, show notes, blog posts, quote cards and reels from what you've already said.
Curated by handEvery piece passes a designer and writer: what runs, what's cut, how it reads and how it looks.
Your words keptWe cut and frame, but we don't rewrite your voice. Quotes & testimonials run as stated.
Always human reviewNothing publishes until you approve it, and you read every quote first.

The basic flow

Your material

Recordings, conference talks, slide decks, white papers or notes: whatever already holds your thinking, we gather and organize it all for reference and best use.
Agents draft & research

Code transcribes; agents find the speakers, assess the topics and curate search-optimized 'complete thoughts' for promotion.

From there, additional research, drafts of titles, summary, show notes, the blog post, quote cards and cut lists for reels, each checked against house rules before first presentation for human review.
Curated by hand

We pick what leads together, cut what doesn't work and ensure everything works with your brand, how slides read at a glance, what a reader needs most on a phone.
You approve

All content reviewed and approved by contact sheet and private draft before publishing.

Explain what fails and we quantify the lesson for the agents to get right the next time through.
Publish

Podcast, site, blog, social - wherever you want to be.

Brand Case Study: Rockstar Blends

Rockstar Blends is our own product: botanical oils, a podcast, stage talks and a science blog. Everything here was written, designed and curated in house, and every tile opens the real page.

1Products and materia medica

Four blends, each with its own page. Behind them, a materia medica: one post for every botanical in the formulas, with its history, what the studies show and why it's in the bottle.

2Research

Long science posts for women and men in midlife: what the studies found, what they haven't measured yet, and a source for every claim.

3Social carousels

Square carousels for Instagram, built from blog posts, podcasts, product reviews and live events.

What happens when? Seven slides from the science post
Podcast quote cards Dr. Shabnam Sarshar, GenX Hits Menopause E31
Client reviews 26 cards, each review in the client's own words
Cannadelic St. Pete 16 event photos, from September 2026 in St. Pete

4Long & short video

Heather's full panel from Cannadelic St. Pete, then the short videos cut from this event and other stage talks.

Long video

Sex, Science & Psychoactives

Short video

Thank you for giving me my life back.
Modern medicine really did save my life.
Sacred sexuality, this is your power, people.
You're crazy, but you're absolutely right.
Our needs change, our desires change...
Your body wants to feel better.

5Podcast

GenX Hits Menopause is the brand's podcast. Every episode gets its blog post, the guest's best quotes, a summary for Apple and Spotify, quote cards and reels, all in the guest's own words. One episode, E31 with Dr. Shabnam Sarshar: