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John HiemstraCreative

Tailor Builds

... not only understood the principles of user experience, but crusaded passionately for it in his work, and the work of others.
— Deborah Kennedy, Design Leader

Who it serves

Orgs and individuals who want a site that's fast on a phone, found in search, consulted in AI answers, and free of PHP security and plugin compatibility updates.

How it works

  • Your brand, by TailorWhile we start from our house style, we finish with your brand and design vision realized online.
  • For every readerStructured metadata and indexes compiled for traditional and agent search accompany properly structured, server rendered core content to the browser.
  • Bring your current siteMoving from WordPress or other platform? One of our agents specializes in export and restructuring, converting one site export to Tailor (so far) in just a couple of hours. Pages, posts, products and images and URL redirect handling.
  • It's your codeAfter delivery, you will have your own repository with all of the code that runs your site, and the ability to export all the content from your live site to set up locally, work with agents or by hand and ship like enterprise code. No required library updates, security patches, plugin compatibility issues or future updates (unless you want one).

How a build runs

  1. Fitting

    Free call first: what you have, what you want, and whether Tailor is the answer.

    If another approach serves you better, I'll say so. If Tailor fits, the plan sets the pages, the date and the fee, starting from a sitemap of every page and what it holds.

    Practice sites, shops, portfolios and publications.

  2. Design

    Your brand, set once: colors, type, photography and voice.

    Those choices become the site's own design tokens, so every page and every block wears them without anyone restyling it by hand.

  3. Build and move

    The first pages early, on a preview you can click through.

    Your content moves in structured: products, posts and questions carry the data that tells search and answer engines what they are. Old addresses get their redirects.

  4. Launch

    It goes live when it passes the gates.

    Mobile speed, structured data, a sitemap, an llms.txt index for agents and a redirect for every old address, each checked before the switch.

  5. Run and grow

    Run it yourself, or keep me on a few days a month.

    Tailor gets better with every site it runs, and a fix found on any of them becomes a release yours can take.

One flat fee

Design, build, content structure and launch, all in one price set by the scope of work you need.

Made by Tailor

  • The Rockstar Blends home page: the headline 'Your body already knows.', a bottle of Rockstar Woman by a window with a plant, its price and reviews, and a Shop buttonRockstar Blends Ecommerce, moved off a rented platform
  • The Bloom Integrated Health home page: its lotus logo and the headline 'Integrative Healthcare for the Mind and Body' over a blue floral backgroundBloom Integrated Health Client practice, moved off WordPress
  • The johnhiemstra.com home page: the headline 'Solutions made to measure.' over a dark collage of old conference badgesjohnhiemstra.com This site

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